Script #1: The Intentionally Imperfect Approach (65% Reply Rate)
From: Anton Titov, Archway.Finance - a fintech startup allowing cross border payments
hi [first name]
noticed you're doing [specific work] with digital agencies in [region]. we built a payment solution that helps you receive money from us/europe clients without delays or high fees.
what's your biggest challenge with receiving international payments currently?
Why it works: Deliberately casual formatting (lowercase letters, simple language) makes it feel authentically human rather than automated. Direct question about their specific pain point.
https://youtu.be/8ECtMHazy-M?feature=shared
From: Mattia Bizzoni, Bizzoni Marketing - a B2B lead generation agency
Thanks for connecting [Name]!
I would like to do a quick call to show what I created for [company name] - a system that gets you 10-15 qualified leads per month without any ad spend.
When could we do a quick call to go through it?
Why it works: Immediately positions having created something specifically for them, creates curiosity with specific metrics, and ends with a simple call-to-action that requires minimal effort to respond.
https://youtu.be/JmfB1-wcEJs?feature=shared
From: Greg Hurwitz, Flint Catalyst - a Recruiter
Thanks for connecting [Name]!
I was searching profiles with experience in [specific skill] and noticed yours. [Company] is looking for a [job title] to help with [brief description of role importance].
Is this something that might interest you? [Link to application]
Why it works: Clear, direct purpose without salesiness. Shows you specifically selected them rather than mass-messaging. Provides easy next step with minimal commitment.
https://youtu.be/ivwR4Y1zQo8?feature=shared
From: Peter Jenkins, Skin Federation - a female skincare brand
Hi [Name],
I'm relatively new to [target market/industry] and your insights would be valuable. We're exploring [specific goal] and learning about [specific challenge].
If you have 2 minutes to share your perspective, I'd be grateful. Happy to reciprocate with [specific value you can offer].
Why it works: Shows vulnerability, acknowledges their expertise, and offers reciprocal value. The request is small and non-threatening ("2 minutes").
https://youtu.be/hMf47fiesUY?feature=shared
From: Jorge MartÃnez-Arroyo, COREangels Enterprise Tech - a VC from Spain
Hi [Name],
I share an interest in [topic from their profile/posts] in the [specific industry] space. I'm connecting with professionals to build a community around [specific focus area].
Would you be open to sharing insights on this topic? Your expertise would be valuable.
Why it works: Focuses entirely on relationship-building rather than selling. Acknowledges common interests and makes the recipient feel valued for their expertise rather than as a prospect.
https://youtu.be/rI0-fUuetyo?feature=shared
From: Kelly, BFM Fitting - a New Zealand based niche manufacturer
Hi [Name],
I'm reaching out as we're expanding our [product/service] to [country/region]. Your experience in [industry] would be invaluable.
Could I ask for your insights on the local market? Happy to share our experience from [your current markets] in return.
Why it works: Targeted to regional experts, offers clear value exchange, and positions as a small ask rather than a sales pitch. The request is framed as seeking help rather than pushing a product.