The data revealed specific opener types that consistently get responses from senior executives:
From Reynir Buhl’s smart grid campaign in the UAE:
hi [first name]
i'm trying to get smarter into the [target market] and noticed your work in [industry]. would love to connect and learn from your experience.
wanted to reach out as we're tailoring our [solution/service] for [specific industry] companies in [target market]. mind if i ask a few questions?
Why It Works: Frames outreach as learning/research rather than selling, and positions follow-up questions as "research slash an interview" which feels less threatening than a sales call.
https://www.youtube.com/watch?v=VnGxa4A0cnM&list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-&index=6&pp=iAQB0gcJCdAJAYcqIYzv
From Tom Welgemoed’s CEO/founder targeting strategy:
hey [first name]
we're both founders and we have [mutual connection] in common. let's connect and be in touch.
thank you for connecting. great that we're now connected - look forward to catching up soon.
Why It Works: Leverages shared founder identity and mutual connections for instant credibility, with natural follow-up that doesn't push for immediate sales conversation.
https://www.youtube.com/watch?v=FbDM_FlCDIQ&list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-&index=5&pp=iAQB
From Jeremy Dixon’s straightforward messaging approach:
hey [first name]
i was reaching out because we do [specific service] for [target market]. we've helped [similar company type] achieve [specific result].
would you be open to talking or can i send you over [case study/information] we've created?
Why It Works: Gets straight to the point in under 10 seconds, includes social proof, and offers two low-pressure next steps for engagement.
https://www.youtube.com/watch?v=23575l2W_oI&list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-&index=4&t=10s&pp=iAQB
From Phillip Wyness’s startup targeting campaign:
hi [first name]
i'd be thrilled to connect and learn more about your journey.
are you facing any challenges with (painpoint)?
Why It Works: Builds connection first with genuine interest, then follows with a qualifying question designed for easy yes/no sorting of leads.