Chapter 3: The Weekly Content System

Five posts per week. Each one has a specific job in your pipeline.

Day	Post Type	What It Does
Monday	Pain/Problem post	Makes your ICP think "that's exactly my situation." Gets saves and shares.
Tuesday	System/How-to	Shows your method. Builds trust that you have a process, not just opinions.
Wednesday	Personal story	You doing the thing they want to do. The strongest trust signal on LinkedIn.
Thursday	Case study	Social proof from someone who looks like them. Drives profile visits.
Friday	Lead magnet / Hand-raiser	"Comment X and I'll send it." Captures leads directly.

The Prompt Formula

Every prompt you write to Claude should follow this structure:

CONTEXT: "Read my [Notion doc] for background on who I serve and how I sound."

TASK: "Write a [post type] about [specific topic]."

CONSTRAINTS: "Use short-long-short sentence rhythm. Lead with a pain point. No words like 'leverage' or 'optimize.' Include a specific example from my case studies."

OUTPUT: "Give me 3 hook options first. Then write the full post for the best one. End with a clear CTA that drives DMs."

The Feedback Loop

Claude's first draft is your starting point, not your final product.

After the first draft, tell Claude what's off:

"The hook is weak. Give me 5 alternatives that lead with a number or a specific result."
"This sounds too polished. Make it rougher, like I'm talking to a friend."
"Add a specific client example in paragraph 3. Pull from the Marcus case study."

Two to three rounds of feedback is where the good content lives.