Three frameworks. Use the one that matches the prospect, not the one you feel like using.

Prompt 5.1 — Pain-Led first message

`Prospect: [summary] Their likely pain (based on role and stage): [pain point]

Write a 4-line Pain-Led first message:

• Line 1: name the pain specifically (not generically)
• Line 2: show I understand why it happens
• Line 3: one-sentence angle on how we address it
• Line 4: low-pressure ask (not "30-min call")

No greeting. No sign-off. Under 500 characters total.`

What this replaces: "Hi [name], hope you're doing well! I wanted to reach out because..."

Good output looks like: A message that a prospect could read in 10 seconds and immediately know if it's relevant.

Prompt 5.2 — Value-Led first message

`Prospect: [summary] Their content themes: [from research] Free resource I can share: [name it — guide, template, data, tool]

Write a Value-Led first message:

• Line 1: reference something specific they've posted about
• Line 2: say "I put together [resource] that goes deeper on this"
• Line 3: offer to send it, no strings
• Line 4: make it easy to say yes or no

Under 400 characters.`

What this replaces: The "I'd love to share a case study!" pitch that everyone ignores.

Good output looks like: A message where the value is obvious and the ask is tiny.

Prompt 5.3 — Authority-Led first message

`Prospect: [summary] My angle: [specific stat, data point, or counterintuitive insight from our work]

Write an Authority-Led first message:

• Line 1: drop the stat or insight cold
• Line 2: explain why it matters for someone in their role
• Line 3: one-sentence credibility flag (why I know this)
• Line 4: specific offer

Under 500 characters.`

What this replaces: Trying to sound impressive with vague claims.

Good output looks like: A message that earns attention in line 1 and justifies it in line 3.

Prompt 5.4 — Pick the right framework for this prospect

`Prospect: [name + role + summary] Their behavioral profile: [from Section 3] Their current priority: [from research]

Which framework fits this prospect best — Pain-Led, Value-Led, or Authority-Led?

Give me:

• The pick
• Why (2 sentences)
• The framework I should NOT use, and why it would backfire`

What this replaces: Your team using the same framework for every prospect regardless of fit.

Good output looks like: A confident pick with a reason tied to something specific about the prospect.