
Before you even think about sending that LinkedIn DM, hold up.
First, figure out who’s actually worth talking to.
Because here’s the thing: list building isn’t just a step of LinkedIn Outreach.
It’s the difference between getting ghosted and getting real replies.
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A good list = Good acceptance rates = Good response rates.
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Because you’re reaching people who might actually give a damn.
For our clients, we’ve tested a bunch of ways to do this.
Some are obvious, some will make you rethink where your audience actually hangs out.
And no,
It’s not just LinkedIn + Sales Nav.
LinkedIn and Sales Nav is ofc a great source but that’s not the only one :) Here are some other great options you can try:
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Most people use the same 3–4 Sales Navigator filters: job title, industry, location, company size.