The data then showed how the most successful outreach incorporated prospect research:

The "Post Engagement Targeting" Research Approach (30% Response Rate)

From Darsh Parsana's campaign: "Scraping post engagement from the last 15-20 days creates a 'gold mine list' for outreach, yielding superior reply rates compared to general Sales Navigator searches."

Implementation Method:

1. Target co-founders and individuals who engaged with LinkedIn posts related to your niche
2. Focus on recent engagement (last 15-20 days) for maximum relevance
3. Use this highly interested audience for superior reply rates

https://www.youtube.com/watch?v=dlax0yhdFk8&list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-&index=3&t=116s&pp=iAQB

The "Strategic Network Expansion" Research Approach (41% Response Rate)

From Tom Welgemoed's campaign: "Used Sales Navigator to identify and connect with secondary degree connections (people connected to his existing network) who were CEOs or founders in specific regions."

Implementation Method:

1. Leverage existing network connections to find second-degree contacts
2. Target specific executive roles (CEOs, founders) in defined geographic regions
3. Use pre-existing lists from conferences or events when available

https://www.youtube.com/watch?v=FbDM_FlCDIQ&list=PLA4t24JzNORE7TmbAcCJfB1ac7ujl5o1-&index=7&t=304s&pp=iAQB

The "Hyper-Precise Boolean Search" Research Approach (41% Response Rate)

From Alicia Dibrell's campaign: "Used Boolean search queries on LinkedIn to define her ideal client, targeting 'authors' in 'multifamily' and 'real estate,' specifically excluding 'best-selling author' and 'publisher' to reach aspirational authors."

Implementation Method:

1. Create precise Boolean searches with specific inclusions and exclusions
2. Target second and third-degree connections for warmer outreach