While cold outreach still works, most of our best sales conversations lately have come from warm leads — people who’ve already engaged with our content.
In fact, 42% of our monthly booked calls now come from comments on just a few high-engagement LinkedIn posts.
This guide breaks down the exact DM scripts and follow-up playbooks we use to turn those warm interactions into qualified calls, without sounding like a bot or begging for time.
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Full disclosure: This isn't your average guide. This playbook distills insights from analyzing over 100 high-performing LinkedIn outreach campaigns. Whether you're seeking new clients, expanding your professional network, or looking for career opportunities, these strategies will help you transform your LinkedIn outreach from ignored messages to meaningful connections.