There’s a clear relation between word count and response rates:

The Sub-50 Word Sweet Spot

Based on our highest-performing messages:

• Anton Titov (65% response rate): 44 words
• Mattia Bizzoni (55% response rate): 47 words
• Greg Hurwitz (47% response rate): 48 words
• Peter Jenkins (43% response rate): 52 words
• Kelly Im (40% response rate): 45 words
• Jorge Martínez-Arroyo (37% response rate): 50 words
• Jeremy Dixon (44% response rate): 35 words

Critical Finding: Every message with 40-50 words outperformed longer and shorter messages in its category

Word Count By Message Component

The ideal distribution:

• Opening/Greeting: 3-5 words (8-10% of message)
• Personalized Hook: 8-12 words (20-25% of message)
• Value Statement: 20-25 words (40-45% of message)
• Question/CTA: 8-12 words (20-25% of message)

Example Analysis (Anton Titov's 65% response rate message):

hi [first name] - 3 words (7%)

noticed you're doing [specific work] with digital agencies in [region]. we built a payment solution that helps you receive money from us/europe clients without delays or high fees. - 29 words (66%)

what's your biggest challenge with receiving international payments currently? - 12 words (27%)

https://youtu.be/8ECtMHazy-M?feature=shared