1. The Reverse Perfection Principle

Discovered by Anton Titov (65% response rate):

"We even write our messages sometimes not using capital letters so it would look like it is really personal, wasn't made on a hurry, on the go from the mobile."

Implementation:

• Use lowercase at the beginning of sentences occasionally
• Skip some punctuation or capitalization
• Write as if you're typing quickly on your phone

Psychology: Creates authenticity by avoiding the "perfect" appearance of automated messages

https://youtu.be/8ECtMHazy-M?feature=shared

2. The Reverse Selling Principle

From Jorge Martínez-Arroyo (37% response rate):

"It would look very weird if I have just met you like a couple of days ago and now I am trying to sell you something."

Implementation:

• Give them something valuable with zero strings attached
• Wait until prospects have seen your content/activity before pitching
• Focus first message on relationship-building, not selling

Psychology: Creates familiarity and trust before asking for anything

https://youtu.be/rI0-fUuetyo?feature=shared