Enrich & Identify — Turn Anonymous Reviewers Into Real Leads

Tool: Clay + Phantombuster

Most G2 reviews give you fragments — a first name, maybe a company, maybe a vague title like "Marketing Manager." Clay's job is to take those fragments and find the actual person.

Setup in Clay:

1. Create a new Clay table. Columns should include: First Name, Last Name, Company, Title, LinkedIn URL, Email, Review Text, Review Date, Account Status.
2. Connect Trigify's output as the data source (via webhook or CSV import if you're doing this manually at first).
3. Run Clay's waterfall enrichment to match reviewers to real profiles. The waterfall approach means Clay tries multiple data providers in sequence until it finds a match:
   • First pass: Apollo (largest B2B database, catches ~60% of matches)
   • Second pass: Prospeo (strong on European contacts)
   • Third pass: Dropcontact (GDPR-compliant, good for catching what others miss)
4. For each matched profile, pull:
   • Verified email address
   • LinkedIn profile URL
   • Current company + title (to confirm they're still at the same company)
   • Company size and industry (helps with segmentation later)

Verify LinkedIn account status with Phantombuster:

This is a critical step most people skip. You need to know if the reviewer's LinkedIn account is currently active or still banned/restricted.

1. Take the LinkedIn URLs from Clay and feed them into Phantombuster's LinkedIn Profile Scraper.
2. If the profile loads normally and shows recent activity (posts, comments, updates) → they recovered their account → mark as "Active"
3. If the profile is empty, shows no recent activity, or doesn't load → they're likely still restricted → mark as "Inactive"

Push this status back into Clay as a column value. You now have a clean, enriched lead list with a clear active/inactive flag on each person.