Run the Outreach

Bucket A: LinkedIn Campaign via SalesRobot

Personalization layer first:

Before loading leads into SalesRobot, run each lead through TypeOut (or Clay's AI message writer) to generate a personalized opening line based on their actual review content.

Example: If someone wrote "Expandi got my account restricted after just 10 days, support was useless" — TypeOut generates something like: "Saw you had a rough run with a LinkedIn tool that got your account flagged pretty fast — curious if you've found something safer since."

Rules for the personalized lines:

• Reference the pain, not the review itself (don't say "I saw your G2 review" — that feels creepy)
• Keep it conversational, like you naturally came across their situation
• No corporate speak, no "I'd love to explore synergies"

SalesRobot sequence:

Connection Request Note:

{personalized_first_line} I work at [Your Company] — we built our tool specifically around LinkedIn safety because we kept hearing stories like yours. Happy to share how if you're curious.

Follow-up DM #1 (Day 2 after connection accepted):

Hey {first_name} — didn't want to pitch you right away. Quick question: after what happened, are you still using LinkedIn for outreach or did you pull back entirely?

Follow-up DM #2 (Day 5):

Totally get it if outreach is on pause. Just wanted to mention — we've had a bunch of people switch from [competitor] to us and we handle the full migration in 24 hours. Open to a quick look?

Follow-up DM #3 (Day 9 — last touch):

Last note from me — if you ever want to get back to LinkedIn outreach without worrying about your account, just ping me. No pressure. Hope things are going well either way.

Bucket B: Email Campaign via Smartlead

Personalization: Same TypeOut/Clay process as above, but the angle shifts. These people can't be reached on LinkedIn, so your email needs to acknowledge that reality.