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People respond to humans, not robots.
Write like you’re talking to a friend. Use short sentences, line breaks, and a conversational tone. Match their pace, add personal touches, and avoid sounding scripted. Keep it real—it builds trust.
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When people feel they are seen, they open up.
From your cold DM to your follow-ups, show them they’re not just another prospect. Mention their recent post, a detail about their business, or something unique you’ve noticed. People open up when they feel you’ve taken the time to truly see them.
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When people feel heard, trust follows. And trust is everything.
Show genuine care for their challenges, not just your agenda. Reflect their concerns back to them. Trust grows when they feel you’re in their corner.
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DMs less than 50 words get more replies.
Instead of a novel, send 3–4 short, clear messages. Keep it conversational and easy to digest. Let them respond before you overload the chat.
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