Most LinkedIn messages fail because they focus on what the sender wants rather than what matters to the recipient.
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Traditional Approach: "Hi, I help companies improve efficiency. Can we schedule a demo?"
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Strategic Approach: "Hi [Name], noticed you're scaling your team rapidly. Most companies your size struggle with maintaining quality during growth. What's your experience been?"
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Step 1: Pain Recognition (First 15 Words) Demonstrate you understand their specific challenges without using generic language.
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Step 2: Curiosity Creation (Next 10-15 Words) Reference an insight, statistic, or contrarian viewpoint that makes them want to know more.
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Step 3: Demo Invitation (Final 5-10 Words) Ask for their perspective rather than requesting meetings or demos.
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The Statistic Hook:
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"83% of companies your size struggle with [problem], but there's actually a simple reason most solutions fail..."
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The Contrarian Insight:
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"Most people think [common belief], but we're seeing the opposite trend with companies like yours..."
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The Pattern Recognition:
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"I've been talking to several [job titles] in [industry], and [specific challenge] keeps coming up. Does this resonate with your experience?"
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The Case Study Teaser:
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"We just helped [similar company] solve [specific problem] in an unexpected way..."
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The Question Reframe:
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"Instead of asking how to solve [obvious problem], what if the real question is [deeper issue]?"
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